For a long time I shied away from anything that had to do with SEO. From a technical perspective we have always provided the tools needed to make sure our clients have the ability to optimize their own sites. But the actual meat and potatoes – keyword research, copy writing, really being the steward of an SEO strategy, I kept my nose out of that. Until a few months ago. For anyone who knows me, you probably know that keeping my nose out of things doesn’t mean that the wheels aren’t turning, analyzing what is out there and how I can make it better. I think the reason everyone is mystified by SEO is that providers lean too heavily on the fact that Google changes it’s algorithm and generally keeps pretty tight lipped about how you should handle SEO.
Over the years, I have seen a lot of SEO progress reports. They are all the same, here a list of keywords and here is how they have changed over this time period. The typical SEO process is let’s change the few key SEO aspects on these key pages and then we will watch what happens. Outside of that there is usually not much additional time and resources that are dedicated to this crucial marketing tool. I think it is needs to be much more than that. I have a bigger theory about working towards a more integrated and all-encompassing marketing plan but to start off I want to cover some basics of SEO. I hope you enjoy this 4 part series.
Let’s get started with Part 1!