If you saw our series on SEO you know I stayed away from entering the SEO world for a long time. Well once I decided to plunge into SEO the Pay Per Click (PPC) monster sort of busted down the door and said you must get involved! As usual, I started doing some digging for a couple of clients on how PPC could benefit their marketing plans and as usual I learn some alarming things that spurred this 4 part series.
I have a ton of ideas and thoughts swirling around in my mind about how to use PPC and SEO as more than just traffic driver. I hope this series will not only give you an overview of how to you can use PPC in your marketing plans but also inspire you to do more with the channel than just drive traffic. As a knowledge oversharer, I welcome you to challenge me, question me and get involved in your data!
Let’s get started with Part 1.