I touched a little bit on this point in our Google Analytics: The One Sided Story Trap but it is conference season and we are starting to be flooded with panicked calls about website under performance. Which is good! We like when our clients challenge the norm, start thinking outside of the box and want to demand more from their website. Everyone should do that everyday! However we always want to remember that presenters at conferences have a limited time to talk about their topic. They generally focus on the big WOWS and often forget to mention some of the drag backs to their new  Read More…