I touched a little bit on this point in our Google Analytics: The One Sided Story Trap but it is conference season and we are starting to be flooded with panicked calls about website under performance. Which is good! We like when our clients challenge the norm, start thinking outside of the box and want to demand more from their website. Everyone should do that everyday! However we always want to remember that presenters at conferences have a limited time to talk about their topic. They generally focus on the big WOWS and often forget to mention some of the drag backs to their new  Read More…

Evaluation is where many SEO strategies falter. This is because there are a lot of outside influences that effect your website traffic and thus many SEO experts tend to shy away from the nitty-gritty numbers. Instead we see “25 keywords gained ranking and only 10 keywords lost ranking, so we are doing great” or “We have seen an 30% increase in search traffic”. (but we will ignore that there is an 80% bounce rate) Don’t get me wrong, those types of stats are important too but I believe there is a need to look a little deeper, even if it is a little scarier for  Read More…