After you have worked with your team to confirm your key markets and products you can then begin to do your keyword research by group. I highly recommend that you create a document to map your keywords to your deliverable. As an example, a target market might be Visitors under that market you might have Family Friendly, Outdoor Adventure and Fishing as your main products for that market. In your keyword map you should have general Visitor keywords and then keywords for each specific product. For each page of your website you should note what keyword group should be utilized for that page. Knowing that you  Read More…

An SEO strategy should be more systematic then “here is a list of keywords and how they rank in search.” It should be a key component in driving content creation.  You should think of your website as the map or guide for a user about your products. Every SEO strategy should start with a review your marketing plan and how well your website matches those goals. Use this as an opportunity to audit how well your marketing goals align with your website. As an example, maybe mountain biking is a key product for you. How prominent is mountain biking on your site? How many pages  Read More…

For a long time I shied away from anything that had to do with SEO. From a technical perspective we have always provided the tools needed to make sure our clients have the ability to optimize their own sites. But the actual meat and potatoes – keyword research, copy writing, really being the steward of an SEO strategy, I kept my nose out of that. Until a few months ago. For anyone who knows me, you probably know that keeping my nose out of things doesn’t mean that the wheels aren’t turning, analyzing what is out there and how I can make it better. I  Read More…